The math most home improvement companies never do
Our bespoke marketing attribution system replies in under 60 seconds, qualifies every lead, and books them into your calendar before they even think about looking elsewhere.
You’re spending money on ads. Leads come in. But your crew is busy with other customers. Nobody calls back for hours. By then, that homeowner has already spoken to two other companies. One of them has probably booked a quote.
It’s not that your leads are bad. It’s not that your work isn’t good enough. It’s that someone else got there first. And every lead that goes cold is a $30–50K job walking out the door.
Most home improvement businesses only handle inquiries about 25% of the week. The other 75%, nobody’s there. Dave doesn’t inquire about a remodel at 10am on a Monday. He does it at 8pm on a Wednesday. And if nobody replies, he’s gone.
The domestic home improvement market is all about trust. High quality ‘case studies’ are great, but no one believes them. They’re manufactured, planned, and often make the customer feel uncomfortable. Instead, we create a website that enables you to collect authentic, self-shot videos from your customers. We then run these as ads, turning your customers into your sales team.
We run video ads that allow you to build trust, educate, and show off the quality of your work. Forget running ads with bargain prices or spammy offers that generate poor leads. We combine the video ads with a bespoke multi-step quiz funnel to ensure the highest lead quality possible. You get better leads who are more educated, bought into your business, and willing to spend more.
When someone inquires, 10am or 10pm, our system replies within 60 seconds. It has a real conversation. Qualifies them on budget, timeline, and project type. Sends them your reviews and photos of your actual work. Books the good ones straight into your calendar.
If you’ve ever run Facebook ads and thought “these leads are garbage,” this is why. Most agencies optimize your ads for the cheapest inquiries. But they never find out which leads actually turned into completed jobs. So Facebook keeps finding you more of the same, people who click but never buy.
We built a system that feeds your actual sales data back into your ads. Every time you mark a job as quoted or sold, Facebook learns what a real buyer looks like and finds you more of them. Your cost per closed job drops every month while other agencies’ results stay flat.
If you are using a CRM not shown in the list below, we will look at their API documentation to let you know whether an integration is possible.
Been using Trades On Top for a few weeks now. Leads come in steady, don't have to chase anything, appointments just appear in the calendar. Generated an extra 23k worth of work in one week which was mental. Should have done it ages ago.
Was knocking doors before for leads. Since using Trades On Top we get 2 to 5 a day on a small budget. Every lead gets engaged straight away and qualified before we even speak to them. No-shows have dropped massively as well. Daunting at first but honestly wouldn't go back now.
We only work with one home improvement company per area. Once your zip code is taken, your competition is locked out.
No retainer. No risk. You pay when you get paid.